How to Network Yourself at Events for Creatives
Networking is so important. Many times in this bridal industry who you know is almost more important than what you know. Having a full time career can really limit your time to network in person. But just because your time is limited, doesn’t mean that you have to struggle going to in-person events. Here are 5 easy tips you can follow to help you network yourself at events for creatives with ease.
1. Set some goals
This is part of your business growth strategy. So just like any other aspect o your business (clients booked, expenses paid) you want to make sure you go into this with a goal. The goal might be: have a meaningful conversation with at least 1 person. This has worked really well for me and I bet it will work well for you too. Another great goal is to attend x number of in-person events per year.
2. Have boundaries
You are already limited for time. Don’t feel like you have to be the first one there or the last one to leave. When I go to my local in-person meet ups I have a boundary to leave at a specific time. This allows me to still be in control of my schedule. Also when you have a start and end time, you tend to be more productive with the task at hand.
If there is an open discussion or time for questions definitely participate. You may not be able to speak to everyone directly, but when you participate in an open forum, everyone in the room knows you are there, even if it is just for a few moments.
4. Write Notes
When you start going to the events more than once or twice it might be hard to remember who is who. After the event you can jot down a couple of quick notes of people that stuck out to you (what their name is, what they do, where their business is located). Then when you see them again you can have more genuine conversation. (Example: Hi Pam, I remember you are pivoting your business from traditional weddings to brides with elopements. How is that going?")
5. Follow up
If you don’t do anything else, most definitely do this!!! People might feel more comfortable connecting on social media, via email or in person for coffee or tea. Whatever it is, make sure you follow up. Last year I was only able to make it to 4 in-person meet ups, but I followed up with each person I had a good connection with. That has turned into multiple referrals and a couple of booked, paying clients as well.