Business Coach Brand Photo Shoot
Why I Needed A New Brand
If you are reading this blog you probably have some familiarity with what your business or personal brand is. Well in late 2018 I decided to follow my gut and pursue my goal of becoming a business coach for women with full time jobs who also have creative side businesses. My makeup brand is very bold and feminine with my primary colors being red, purple and the accent color being orange. I didn’t think the shades of the colors I had translated well to showcase my business coach voice. So after many nights on pinterest, and asking a few trusted friends, I decided on a color scheme and fonts for what is now Kari Roberts Coaching.
How I Prepared For My Shoot
Well I have been following my brand photographer, Mecca Gamble, for a while now, so it was only a matter of time before I reached out to her and had my consultation to see if she agreed that we would be a good fit for her. The call went very well. After that she sent me over a detailed pdf to guide me in the direction of my outfit choices and prop list. In addition, my business coach Amber McCue also provided me with a detailed guide to help me think of my shoot in terms of scenes and themes, as opposed to just pose ideas. With all of this information I decided on 3 outfits: my most professional - teal dress, my most “me” tunic top - skinny jeans, and heals, and my relaxed outfit - T-shirt and boyfriend jeans.
The Day Of The Shoot
Of course, I was so excited, I was SUPER nervous! It was the first real thing I had done to make this coaching thing official (aside from building this website and posting on social). I packed outfits and props the day before. That morning I gathered all of my jewelry and makeup as soon as I got up. I was on the road and downtown hours before my shoot. I had my music playing with my portable speaker and I was starting to settle and become less nervous and more excited for the shoot. I kept telling myself “Kari enjoy this experience.”
Hair - done
Clothes - done
Shoes - done
Props - done
Time for makeup. Still jamming to the music, totally in my zone. Then I realize. I. HAVE. NO. EYE SHADOW! I still to this day don’t know how I packed everything but that one palette but I did. I was totally freaked out. After my nervous sweating went into full force, I decided to improvise. I am a makeup artist after all. I decided to use a little of this and that to make some eye shadow, and shrugged knowing that I did the best I could. (I was also a little worried that I couldn’t find an important watch the night before - so in that moment it was feeling like everything was going wrong). I was dressed and sitting waiting for Mecca to arrived about 15 minutes early. I was thankful for that.
She is definitely a professional. It took her no time to set up and she did her best to put me at ease. I was my chatty self, and as the shoot went on, I began to feel more comfortable. I really loved her cues and posing ideas. They all felt like me! I didn’t feel like I was trying to be someone else. I also liked her attention to detail with each image she took. The images turned out great! And as I look at the images, I can see how I am gradually getting more relaxed in front of the camera.
Here are just a few of my favorite pictures! If you want to see more make sure you follow my IG!